
Psychology
The Cult of Trump
by Steven Hassan · 2020 · 320 pages
★4.50· 298 ratings
The Cult of Trump
Trump exhibits traits of a cult leader, using persuasion techniques to maintain control
"Trump has gotten where he is today in large part because he has exploited that same playbook." Cult leader parallels: Trump displays characteristics common to cult leaders, including grandiosity, demand for absolute loyalty, and the use of fear and confusion to manipulate followers. His behavior mirrors that of figures like Sun Myung Moon, L. Ron Hubbard, and Jim Jones. Persuasion techniques: Trump employs various influence tactics: These methods create a devoted following that often disregards contradictory evidence or ethical concerns.
Lesson 1: Trump exhibits traits of a cult leader, using persuasion techniques to maintain control
This principle from The Cult of Trump is backed by Steven Hassan's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.
Lesson 2: The BITE model explains how cults control behavior, information, thoughts, and emotions
This insight from The Cult of Trump challenges conventional wisdom about success. Steven Hassan demonstrates through research and case studies that how we think and feel about the subject matters more than technical knowledge or raw intelligence.
Lesson 3: Trump's childhood and business experiences shaped his authoritarian tendencies
This principle from The Cult of Trump is backed by Steven Hassan's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.
How to Apply The Cult of Trump's Lessons
The real value of The Cult of Trump lies in its applicability. After reading, the most important step is identifying which of Steven Hassan's principles speak most directly to your current situation.
Consider keeping a journal while reading — noting where the ideas challenge your current approach and where they confirm what you already suspected. The friction of your own resistance often points to the most important insights.
Key Quote
"Trump exhibits traits of a cult leader, using persuasion techniques to maintain control" — Steven Hassan, The Cult of Trump
About the Author
Steven Hassan is the author of The Cult of Trump. The book reflects years of research, observation, and synthesis of evidence from multiple disciplines.











