The Psychology of Persuasion

Key Insight 1: The Foundation of Persuasion: WIN/WIN Ethics & Motivation

This insight from The Psychology of Persuasion by Kevin Hogan explores one of the core ideas that makes this book essential reading for anyone looking to understand relationships more deeply.

Key Insight 2: Master Outcome-Based Thinking (OBT) for Clarity

This insight from The Psychology of Persuasion by Kevin Hogan explores one of the core ideas that makes this book essential reading for anyone looking to understand relationships more deeply.

Key Insight 3: Harness the Nine Universal Laws of Persuasion

This insight from The Psychology of Persuasion by Kevin Hogan explores one of the core ideas that makes this book essential reading for anyone looking to understand relationships more deeply.

Key Insight 4: Employ Strategic Techniques and Nonverbal Communication

This insight from The Psychology of Persuasion by Kevin Hogan explores one of the core ideas that makes this book essential reading for anyone looking to understand relationships more deeply.

Key Insight 5: Gather Intelligence: Understand Your Audience's World

This insight from The Psychology of Persuasion by Kevin Hogan explores one of the core ideas that makes this book essential reading for anyone looking to understand relationships more deeply.

Key Insight 6: Achieve Self-Mastery: Cultivate Inner Power and Charisma

This insight from The Psychology of Persuasion by Kevin Hogan explores one of the core ideas that makes this book essential reading for anyone looking to understand relationships more deeply.

Key Insight 7: Build Instant Rapport and Elicit Core Needs & Values

This insight from The Psychology of Persuasion by Kevin Hogan explores one of the core ideas that makes this book essential reading for anyone looking to understand relationships more deeply.

Key Insight 8: Craft Powerful, Client-Centered Presentations

This insight from The Psychology of Persuasion by Kevin Hogan explores one of the core ideas that makes this book essential reading for anyone looking to understand relationships more deeply.

Key Insight 9: Overcome Resistance: Ask Until You Achieve Commitment

This insight from The Psychology of Persuasion by Kevin Hogan explores one of the core ideas that makes this book essential reading for anyone looking to understand relationships more deeply.

Key Insight 10: Decode the Deep Structure of Influence: Filters & Meta Programs

This insight from The Psychology of Persuasion by Kevin Hogan explores one of the core ideas that makes this book essential reading for anyone looking to understand relationships more deeply.

Key Insight 11: Uncover Decision Strategies Through Eye Movement & Elicitation

This insight from The Psychology of Persuasion by Kevin Hogan explores one of the core ideas that makes this book essential reading for anyone looking to understand relationships more deeply.