Hegemony How-To

Key Insight 1: "Activism" as a label isolates movements and limits impact.

This insight from Hegemony How-To by Jonathan Smucker represents one of the foundational ideas in this philosophical work.

Key Insight 2: Movements often prioritize internal group life over external political goals.

This insight from Hegemony How-To by Jonathan Smucker represents one of the foundational ideas in this philosophical work.

Key Insight 3: "Prefigurative politics" can devolve into utopian self-indulgence, not strategy.

This insight from Hegemony How-To by Jonathan Smucker represents one of the foundational ideas in this philosophical work.

Key Insight 4: Embrace an "ethic of responsibility" to engage and wield political power.

This insight from Hegemony How-To by Jonathan Smucker represents one of the foundational ideas in this philosophical work.

Key Insight 5: Aspire to hegemony, don't just critique it.

This insight from Hegemony How-To by Jonathan Smucker represents one of the foundational ideas in this philosophical work.

Key Insight 6: Build collective power by activating a broad base, not just a dedicated core.

This insight from Hegemony How-To by Jonathan Smucker represents one of the foundational ideas in this philosophical work.

Key Insight 7: Strategic communication requires understanding and engaging existing narratives.

This insight from Hegemony How-To by Jonathan Smucker represents one of the foundational ideas in this philosophical work.

Key Insight 8: Overcome negative stereotypes and "inoculation" through savvy branding.

This insight from Hegemony How-To by Jonathan Smucker represents one of the foundational ideas in this philosophical work.

Key Insight 9: Define an inclusive "we" to foster broad-based solidarity and alignment.

This insight from Hegemony How-To by Jonathan Smucker represents one of the foundational ideas in this philosophical work.

Key Insight 10: The next left zeitgeist demands leaderful, organized, and politically astute movements.

This insight from Hegemony How-To by Jonathan Smucker represents one of the foundational ideas in this philosophical work.