Designing for Growth

Design thinking can do for organic growth and innovation what TQM did for quality—take something we always have cared about and put tools and processes into the hands of managers to make it happen. Design thinking demystified. Design thinking is not magic or exclusive to designers. It's a systematic problem-solving approach accessible to all managers. It starts with understanding customers deeply and creating a better future for them, acknowledging that the first attempt may not be perfect. Design thinking complements traditional business analysis, bringing a human-centered, creative approach

Lesson 1: Design thinking is a systematic approach to problem-solving and innovation

This principle from Designing for Growth is backed by JeanneLiedtka's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.

Lesson 2: The design process follows four key questions: What is? What if? What wows? What works?

This principle from Designing for Growth is backed by JeanneLiedtka's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.

Lesson 3: Visualization and journey mapping provide deep customer insights

This principle from Designing for Growth is backed by JeanneLiedtka's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.

How to Apply Designing for Growth's Lessons

The real value of Designing for Growth lies in its applicability. After reading, the most important step is identifying which of JeanneLiedtka's principles speak most directly to your current situation.

Consider keeping a journal while reading — noting where the ideas challenge your current approach and where they confirm what you already suspected. The friction of your own resistance often points to the most important insights.

Key Quote

"Design thinking is a systematic approach to problem-solving and innovation" — JeanneLiedtka, Designing for Growth

About the Author

JeanneLiedtka is the author of Designing for Growth. The book reflects years of research, observation, and synthesis of evidence from multiple disciplines.