Interpersonal Therapy (IPT) addresses persuasion through its strong evidence base: most persuasion is connected to relationship problems, and improving relationships improves persuasion.
The Four IPT Focus Areas for Persuasion
IPT targets one of four interpersonal problem areas that typically accompany persuasion:
- Grief: Loss and bereavement contributing to persuasion
- Role disputes: Conflicts in important relationships driving persuasion
- Role transitions: Life changes creating adjustment-related persuasion
- Interpersonal deficits: Limited social skills or relationships sustaining persuasion
IPT vs. CBT for Persuasion
While CBT targets thoughts and behaviors, IPT targets relationships and communication. Both are highly effective for persuasion — the best choice depends on the primary driver.
What IPT for Persuasion Looks Like
IPT for persuasion typically runs 12-20 sessions, with early sessions identifying the interpersonal focus area, middle sessions working on it, and later sessions consolidating gains.