The frequency illusion, also called the Baader-Meinhof phenomenon, is a cognitive bias in which someone learns a novel word or concept—and then “suddenly” encounters it everywhere, whereas in fact it it is just more salient because it has been recently observed.
What Is Frequency Illusion? (Plain Language Explanation)
Frequency Illusion refers to a pattern of thoughts, feelings, and behaviors that many people experience. While it can be challenging, it's also well-understood and treatable.
Key Terms to Know About Frequency Illusion
- Symptoms: The specific ways frequency illusion shows up for you
- Triggers: Situations or thoughts that activate or worsen frequency illusion
- Evidence-based: Treatments backed by scientific research
- Comorbidity: When frequency illusion occurs alongside other conditions
3 Things Most People Don't Know About Frequency Illusion
- Frequency Illusion is far more common than most people realize
- Frequency Illusion is not caused by weakness — it has identifiable biological and psychological causes
- Most people with frequency illusion see significant improvement with the right support
Your Next Steps
Learning about frequency illusion is just the beginning. If you think you're experiencing frequency illusion, speaking with a mental health professional is the most valuable next step.