Values clarification — identifying what matters most to you at the deepest level — is a cornerstone of ACT therapy for consumer behavior and provides direction when consumer behavior removes other navigational tools.
Why Values Matter for Consumer Behavior
Consumer Behavior often disconnects us from our values through avoidance, withdrawal, and reduced capacity. Reconnecting with values provides:
- Direction when consumer behavior has eliminated other motivation
- Meaning that persists even through difficult consumer behavior periods
- A basis for action independent of how consumer behavior makes you feel
Clarifying Your Values with Consumer Behavior
Ask yourself: 'If my consumer behavior were less present, what would I be doing more of? What kind of person would I be?'
Values are not goals (achievable and done) but ongoing directions: being a present parent, creating beauty, contributing to others.
Values-Based Action in Consumer Behavior
ACT therapy teaches: act according to values even when consumer behavior is present. Small values-aligned actions, despite consumer behavior, are more sustainable than waiting for consumer behavior to lift first.