Interpersonal Therapy (IPT) addresses consumer behavior through its strong evidence base: most consumer behavior is connected to relationship problems, and improving relationships improves consumer behavior.
The Four IPT Focus Areas for Consumer Behavior
IPT targets one of four interpersonal problem areas that typically accompany consumer behavior:
- Grief: Loss and bereavement contributing to consumer behavior
- Role disputes: Conflicts in important relationships driving consumer behavior
- Role transitions: Life changes creating adjustment-related consumer behavior
- Interpersonal deficits: Limited social skills or relationships sustaining consumer behavior
IPT vs. CBT for Consumer Behavior
While CBT targets thoughts and behaviors, IPT targets relationships and communication. Both are highly effective for consumer behavior — the best choice depends on the primary driver.
What IPT for Consumer Behavior Looks Like
IPT for consumer behavior typically runs 12-20 sessions, with early sessions identifying the interpersonal focus area, middle sessions working on it, and later sessions consolidating gains.