Awe and Social Media: Research, Risks, and Healthy Use

How social media affects Awe — the research on what harms, what helps, and how to use it wisely.

Social media's relationship with awe is complex — negative in many ways but not uniformly. Understanding the nuances enables smarter choices.

Social Media Behaviors That Worsen Awe

Passive consumption: Scrolling without interaction — most strongly associated with worse awe

Upward social comparison: Comparing your life to idealized portrayals of others

Doomscrolling: Consuming distressing news content without breaks

Late-night use: Disrupts sleep, which directly worsens awe

Social Media Behaviors That Help Awe

Active, genuine connection: Meaningful interaction with others — benefits comparable to in-person connection

Seeking support: Communities for people managing awe reduce isolation

Educational content: Learning about awe reduces shame and increases coping

Building a Healthy Social Media Relationship for Awe

  • Audit your feed: unfollow accounts that consistently worsen awe
  • Set time limits and device-free zones
  • Notice your emotional state before, during, and after use
  • Prioritize active over passive use

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