Awe is a complex emotion that occurs when we experience or witness something wondrous, vast, terrifying, inspiring, amazing, or mind-blowing. Awe can be triggered by experiences as diverse as walking through an untamed natural landscape, viewing a highly complex piece of art or architecture, having a spiritual or religious experience, or witnessing a seemingly impossible athletic feat; astronauts who visit space report feeling something like awe when they look at Earth from a great distance. Awe
The Awe-Financial Stress Cycle
Awe and financial stress form a particularly vicious cycle. Each worsens the other, and both drain the cognitive and emotional resources needed to address either.
How Awe affects finances:
- Impaired decision-making leads to poor financial choices
- Avoidance of bills, statements, and financial planning
- Retail therapy or impulsive spending as coping
- Reduced work performance affecting income
- Higher healthcare costs from managing awe
- Social withdrawal reducing networking and opportunities
How financial stress worsens Awe:
- Chronic financial stress activates the same stress systems as awe
- Scarcity mindset reduces cognitive bandwidth
- Housing and food insecurity directly harm mental health
- Debt shame compounds existing shame and anxiety
- Lack of access to treatment due to cost
Breaking the Cycle
Financial Self-Compassion First
Before tactics: recognize that financial struggles during awe are not moral failures. Circumstances, illness, and systems all play roles.
Low-Energy Financial Strategies
- Automation: Auto-pay bills, auto-save a small amount — removes decision burden
- Simplification: Reduce accounts, subscriptions, and financial complexity
- One financial task per day: Small consistent actions beat occasional overwhelm
- Financial therapy: A specialty that addresses psychological barriers to financial wellbeing
Accessing Help
- Employee Assistance Programs (EAPs) often include financial counseling
- Nonprofit credit counseling (NFCC members)
- Sliding-scale mental health treatment reduces healthcare costs
- Community mental health centers for lower-cost care
- Government programs for those experiencing financial hardship