
Business
What's Your Dream?
by Simon Squibb · 2025 · 276 pages
★4.51· 1444 ratings
What's Your Dream?
A dream outlasts every goal because it survives failure
“ The paradox of our dreams is that the thing we most want in life is often the thing we are most afraid of doing. ” e.style.display='none');if(typeof getContentsSections==='function')setTimeout(getContentsSections,50)" /> Dreams aren't goals with lipstick. Simon Squibb — who was homeless at fifteen, built and sold a creative agency to PwC, and now asks strangers on the street about their dreams — draws a sharp line between the two. Goals are binary: pass or fail. Resolutions crumble when willpower fades. But a dream is engineered for survival. You can have a terrible year without abandoning i
Lesson 1: A dream outlasts every goal because it survives failure
One of the most counterintuitive ideas in What's Your Dream?: knowing when to stop is as important as knowing when to push. Simon Squibb argues that the clearest path to failure is an inability to define what 'enough' looks like for you personally.
Lesson 2: Hard work without purpose is just a faster treadmill
This principle from What's Your Dream? is backed by Simon Squibb's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.
Lesson 3: Mine your deepest pain — it's where purpose hides
This principle from What's Your Dream? is backed by Simon Squibb's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.
How to Apply What's Your Dream?'s Lessons
The real value of What's Your Dream? lies in its applicability. After reading, the most important step is identifying which of Simon Squibb's principles speak most directly to your current situation.
Consider keeping a journal while reading — noting where the ideas challenge your current approach and where they confirm what you already suspected. The friction of your own resistance often points to the most important insights.
Key Quote
"A dream outlasts every goal because it survives failure" — Simon Squibb, What's Your Dream?
About the Author
Simon Squibb is the author of What's Your Dream?. The book reflects years of research, observation, and synthesis of evidence from multiple disciplines.











