Small Giants

"If you'd asked me what I wanted back then, I'd have told you right away, a $100-million company... I never thought about the why. It was just my goal." Redefining success. Small giants are companies that choose to be great instead of big. They reject the conventional wisdom that businesses must grow or die, focusing instead on excellence in their chosen niche. These companies prioritize quality, customer satisfaction, and employee well-being over rapid expansion or maximizing shareholder value. Intentional growth. Small giants carefully consider each growth opportunity, asking whether it alig

Lesson 1: Small giants prioritize greatness over size

This principle from Small Giants is backed by Bo Burlingham's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.

Lesson 2: Mojo: The intangible quality that sets small giants apart

This principle from Small Giants is backed by Bo Burlingham's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.

Lesson 3: Intimate customer relationships drive success

This principle from Small Giants is backed by Bo Burlingham's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.

How to Apply Small Giants's Lessons

The real value of Small Giants lies in its applicability. After reading, the most important step is identifying which of Bo Burlingham's principles speak most directly to your current situation.

Consider keeping a journal while reading — noting where the ideas challenge your current approach and where they confirm what you already suspected. The friction of your own resistance often points to the most important insights.

Key Quote

"Small giants prioritize greatness over size" — Bo Burlingham, Small Giants

About the Author

Bo Burlingham is the author of Small Giants. The book reflects years of research, observation, and synthesis of evidence from multiple disciplines.