
Business
Playing to Win
by A.G. Lafley · 2024 · 272 pages
★4.46· 913 ratings
Playing to Win
Strategy is about making choices to win
Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition. Definitive choices. Strategy requires making explicit choices about what to do and what not to do. It's not about having a vision or a plan, following best practices, or simply optimizing current operations. Strategy involves choosing a specific set of activities that will deliver unique value to customers and create a sustainable competitive advantage. Winning focus. The ultimate goal of strategy is to win in the market
Lesson 1: Strategy is about making choices to win
This principle from Playing to Win is backed by A.G. Lafley's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.
Lesson 2: Define your winning aspiration clearly
This principle from Playing to Win is backed by A.G. Lafley's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.
Lesson 3: Choose where to play and how to win
This principle from Playing to Win is backed by A.G. Lafley's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.
How to Apply Playing to Win's Lessons
The real value of Playing to Win lies in its applicability. After reading, the most important step is identifying which of A.G. Lafley's principles speak most directly to your current situation.
Consider keeping a journal while reading — noting where the ideas challenge your current approach and where they confirm what you already suspected. The friction of your own resistance often points to the most important insights.
Key Quote
"Strategy is about making choices to win" — A.G. Lafley, Playing to Win
About the Author
A.G. Lafley is the author of Playing to Win. The book reflects years of research, observation, and synthesis of evidence from multiple disciplines.











