
Business
Getting to Yes
by Roger Fisher · 2024 · 224 pages
★4.44· 602 ratings
Getting to Yes
Separate the people from the problem: Focus on interests, not positions
The basic problem in a negotiation lies not in conflicting positions, but in the conflict between each side's needs, desires, concerns, and fears. Avoid positional bargaining. Focusing on positions often leads to unwise agreements and damages relationships. Instead, concentrate on the underlying interests driving those positions. This approach allows for more creative problem-solving and mutually beneficial outcomes. Separate relationship issues from substantive ones. Address people problems directly, without using substantive concessions to appease them. Build a working relationship independe
Lesson 1: Separate the people from the problem: Focus on interests, not positions
This principle from Getting to Yes is backed by Roger Fisher's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.
Lesson 2: Understand the other side's perspective and interests
This principle from Getting to Yes is backed by Roger Fisher's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.
Lesson 3: Generate multiple options for mutual gain before deciding
This principle from Getting to Yes is backed by Roger Fisher's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.
How to Apply Getting to Yes's Lessons
The real value of Getting to Yes lies in its applicability. After reading, the most important step is identifying which of Roger Fisher's principles speak most directly to your current situation.
Consider keeping a journal while reading — noting where the ideas challenge your current approach and where they confirm what you already suspected. The friction of your own resistance often points to the most important insights.
Key Quote
"Separate the people from the problem: Focus on interests, not positions" — Roger Fisher, Getting to Yes
About the Author
Roger Fisher is the author of Getting to Yes. The book reflects years of research, observation, and synthesis of evidence from multiple disciplines.











