Cracked It! How to solve big problems and sell solutions like top strategy consultants

"A way of seeing is also a way of not seeing." Avoid biases and traps. Problem-solving is prone to cognitive biases and pitfalls that can lead to ineffective solutions. Common traps include: To overcome these pitfalls, problem solvers must adopt a disciplined, structured approach that challenges assumptions, considers multiple perspectives, and rigorously tests potential solutions. "To solve big problems and sell solutions like top strategy consultants, you need a disciplined and generalizable problem-solving method and a set of useful tools for each step of the process."

Lesson 1: Effective problem-solving requires a structured approach to avoid common pitfalls

This principle from Cracked It! How to solve big problems and sell solutions like top strategy consultants is backed by Bernard Garrette's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.

Lesson 2: Stating the problem accurately is crucial for finding the right solution

This principle from Cracked It! How to solve big problems and sell solutions like top strategy consultants is backed by Bernard Garrette's extensive research and real-world examples. Understanding it deeply can shift how you approach decisions, relationships, and long-term planning in meaningful ways.

How to Apply Cracked It! How to solve big problems and sell solutions like top strategy consultants's Lessons

The real value of Cracked It! How to solve big problems and sell solutions like top strategy consultants lies in its applicability. After reading, the most important step is identifying which of Bernard Garrette's principles speak most directly to your current situation.

Consider keeping a journal while reading — noting where the ideas challenge your current approach and where they confirm what you already suspected. The friction of your own resistance often points to the most important insights.

Key Quote

"Effective problem-solving requires a structured approach to avoid common pitfalls" — Bernard Garrette, Cracked It! How to solve big problems and sell solutions like top strategy consultants

About the Author

Bernard Garrette is the author of Cracked It! How to solve big problems and sell solutions like top strategy consultants. The book reflects years of research, observation, and synthesis of evidence from multiple disciplines.