The Surprising Key to Increasing Your Willpower
Research into the unexpected impact of pride on our self-discipline.
Updated May 27, 2026 | Reviewed by Devon Frye
Your emotions play a significant role in your behavior. Being aware of those emotions and how they influence your choices can help you take steps to improve your self-discipline.
When you’re feeling bored with a project, for example, you may be less productive. You may stare off into space and grow distracted by just about everything going on around you.
On the other hand, when you feel excited about a project, you may be able to sit down and accomplish your task with intense focus. It’s much easier to exercise willpower—and tune out potential distractions—when you’re happy.
While there has been a lot of research into the link between emotion and self-control , a recent study published in the Journal of Consumer Research examined the specific role pride plays in self-discipline.
Through a series of experiments, researchers concluded that under certain circumstances, pride increases self-control. But in other circumstances, pride gives people a license to indulge . The difference in whether pride increased or decreased self-control depended on the source of participants’ pride.
Pride boosted self-control when participants didn’t have a previously established self-control goal. Their pride stemmed from feeling good about who they are . If, however, participants were already working toward a goal, pride led to self-destructive behavior. Their pride resulted from what they did .
What It Means for You
The more pride you feel about your accomplishments toward your goal, the less likely you are to exercise self-control. Telling yourself, “I’ve done a great job already,” permits you to reward yourself. Ironically, even pride over your ability to demonstrate self-control decreases your will.
If you were dining out with a friend, and out of the blue your friend says, “Wow, you look like you’ve lost weight,” your feelings of pride could very well lead you to order a healthy meal. If, however, you’d set a goal to lose 20 pounds a month ago, that same compliment could decrease your self-control. Your pride may cause you to think, “I’ve done well eating healthy, and my hard work shows. I deserve a burger and fries today.”
Of course, none of this is to suggest that you shouldn’t establish goals that require self-discipline. Instead, be mindful of the ways your emotions can increase or decrease your motivation to stay on track.
How to Use Pride to Your Advantage
Self-discipline may come easily to you in some areas of your life. Perhaps you’ve successfully turned exercise into a daily habit. Or maybe you stick to your monthly budget with incredible perseverance. But there may also be one or two areas in which you just can’t seem to get your behavior under control.
Here are some strategies for using pride to your advantage:
Pride in who you are , not what you’ve accomplished, is the key to self-discipline.
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Amy Morin, LCSW, is a licensed clinical social worker, psychotherapist, and the author of 13 Things Mentally Strong People Don’t Do .
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This article is part of the Bringwise Psychology Journal — daily insights on human behavior, mental health, and personal growth.